According to the brand, the latest Brain Dead x Reebok Zig Kinetica II collab finds its inspiration from Japanese Kaiju Vinyl Toys. A first look at the shoe was shared in the creative collective’s new visual campaign this week, titled “Zigman v.s. The Spacecraft,” which is a story that follows the life of a Kaiju style superhero who fights to both save his city from extraterrestrial monsters. The campaign revealed two styles of the collab including a grey-based makeup and the other in a black colorway.
Readers will be able to pick up the Brain Dead x Reebok Zig Kinetica II collab exclusively at Brain Dead starting April 13 followed by a wider global release on April 23 at select Reebok stockists.