Ever since ESPN’s The Last Dance, resale for Jordans has been surging on StockX. Jordan 4s have become one of the hottest silhouettes on the market, and with the much-anticipated release of the Union LA Jordan 4s nearing, the excitement around the model has never been higher.
StockX crunched the numbers to see what’s driving the latest spike in Jordan 4 enthusiasm. They found that collaborations are a key driver of market performance, with collaborative Jordan 4s like the Jordan 4 Kaws Grey and Jordan 4 Travis Scott appreciating at remarkable rates
To understand how the co-branding of Union LA might impact Jordan 4 Union performance, they analyzed recent price trends for the Union LA Jordan 1s and found that they are appreciating at a historic pace. All of which indicates that the Union LA Jordan 4 could be one of the biggest drops of the fall.
Read the full analysis here.